Report Finds Epson Projectors Deliver Superior Image Quality and Ease of Use
June 04, 2015
LONG BEACH, Calif. – June 4, 2015 – Epson is the most recognized multimedia projector brand in the industry, according to the recent TFCinfo
Projector Brand Customer Perception and Preference Study 2015 that
analyzes all aspects of projector brand strength, from business to
entertainment. Experienced projector users and purchasers named Epson as
the top brand associated with excellent image quality, ease of use and
customer service support.
“Based on this most recent report, Epson projectors are viewed as
both a value and a high quality investment, making Epson one of the most
recognized, most used and most desired projector brands overall,” said
Tanya Lippke, director survey market research-editor, TFCinfo.
The 14th annual projector brand benchmarking study
measures projector brand strength through awareness, image and intent
among experienced projector users and purchasers across the five most
important market segments in the AV industry – large corporations, small
and medium businesses, small office and home users, education, and
government. Following are additional findings from the study:
- Epson is viewed as a quality brand that is reliable, delivers
excellent image quality, ease of use, value, and is backed by excellent
service
- Image quality is the most important brand affinity attribute and
Epson was the most correlated projector brand to image quality; in
addition color brightness is the most important component of image
quality
- Epson is the most widely used brand in the education market and
nearly half of all respondents surveyed state they would always consider
Epson for purchase
- Epson is the most considered brand for purchase overall, with 40 percent of respondents saying they would always consider Epson
“This TFCinfo study provides valuable insight into the projector
industry and shows that our efforts to deliver high quality images,
reliability, ease of use, affordability, and excellent customer service
are recognized and appreciated,” said Richard Miller, director,
Projector Product Management, Epson America. “Epson projectors are
purposefully built with features for specific applications and use
cases. We will continue to improve our offerings and provide the
superior projectors that our customers have come to expect.”
For more information on Epson projectors, visit epson.com/projectors.