Vice President of Marketing Jennifer Cheh and Vice President of Channel Sales Betsy Larson Acknowledged for Top Contributions to Industry
NEC Display, a leading provider of commercial LCD display and projector solutions, announced today that CRN®, a brand of The Channel Company, has named Jennifer Cheh, Vice President of Marketing, and Betsy Larson, Vice President of Channel Sales, to its annual Women of the Channel list.
The executives who comprise this annual list span the IT channel, representing vendors, distributors, solution providers and other organizations that figure prominently in the channel ecosystem. Each is recognized for her outstanding leadership, vision and unique role in driving channel growth and innovation.
With more than 20 years of experience in the technology business, Cheh is focused on driving successful marketing strategies, guiding marketing operations and increasing customer demand at NEC Display.
"In the last year, we have made a priority of strengthening relationships with our top partners, soliciting their feedback and identifying areas for improvement. The CRN award speaks to our growth in these areas, and I'm grateful for this honor," Cheh said.
Meanwhile, Larson is a 14-year veteran of the channel, responsible for building and nurturing relationships with NEC's top distributors and direct marketers, and improving NEC's partner programs.
"I'm honored to be named to this list of top executives and its collective influence on the channel," Larson said. "We continue to focus our channel initiatives on understanding partner needs and offering strategies to add value and growth."
CRN editors select the Women of the Channel honorees based on their professional accomplishments, demonstrated expertise and ongoing dedication to the IT channel.
"These extraordinary executives support every aspect of the channel ecosystem, from technical innovation to marketing to business development, working tirelessly to keep the channel moving into the future," said Robert Faletra, CEO of The Channel Company. "They are creating and elevating channel partner programs, developing fresh go-to-market strategies, strengthening the channel's network of partnerships and building creative new IT solutions, among many other contributions. We congratulate all the 2017 Women of the Channel on their stellar accomplishments and look forward to their future success."