AMSTERDAM, Netherlands, September 10, 2009 (IBC2009, Stand 7.G20) — Harris Corporation (NYSE:HRS), an international communications and information technology company, announced that its Landmark™ software has been selected by Discovery Networks to serve as the media sales solution in the EMEA (Europe, the Middle East and Africa) region. The Harris solution will manage advertising sales across Discovery's broad European operations.
"As the Discovery ad sales business across EMEA continues to grow, we need to ensure that we have the best-in-class systems and software," said Chris Shaw, head of commercial development, EMEA and U.K., at Discovery Networks. "The Landmark sales system will improve our inventory management and campaign delivery abilities, and will give us greater flexibility to respond to change."
Landmark provides tools to help media companies manage pricing based on supply and demand. Better efficiencies in booking spots and real-time reporting of ad sales revenue and campaign delivery information enhance sales effectiveness and drive increased return on available inventory value. The Landmark solution will be used by Discovery across a number of locations in Europe, including its offices in the Nordic, Benelux and Central European regions, as well as its international advertising sales offices in London. Additional channels will be added as Discovery continues to expand.
"We are excited to collaborate with Discovery, the world's number one nonfiction media company, as they continue to grow their portfolio of media outlets," said Richard Scott, vice president, Europe, the Middle East and Africa operations, Harris Broadcast Communications. "Landmark gives worldwide media companies such as Discovery a powerful sales platform that provides analytic insight into key operational metrics across regions and advertising platforms, enabling improved decision-making and quick reaction to changing business conditions."
Harris Broadcast Communications offers products, systems and services that provide interoperable workflow solutions for broadcast, cable, satellite and out-of-home networks. The Harris ONE™ solution brings together highly integrated and cost-effective products that enable advanced media workflows for emerging content delivery business models.
About Discovery Communications
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in more than 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. In Europe, the Middle East and Africa, 13 Discovery brands reach 217 million cumulative subscribers in 105 countries with programming customized in 24 languages.
About Harris Corporation
Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries. Headquartered in Melbourne, Florida, the company has approximately $5 billion of annual revenue and more than 15,000 employees — including nearly 7,000 engineers and scientists. Harris is dedicated to developing best-in-class assured communications® products, systems, and services. Additional information about Harris Corporation is available at www.harris.com.
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Industry-Leading Application Optimizes Advertising Inventory and Reduces the Cost of Campaign Management
PR and Communications Manager
Europe, Middle East and Africa
Harris Broadcast Communications
+353 87 963 1536